Focus on the Marque Qualité Tourisme

Information on this label of potential interest to your tourism business.

The Qualité Tourisme™ mark is the only state mark awarded to tourism professionals for the quality of their welcome and services.

The aims of the Qualité Tourisme™ mark
This approach aims to improve visitor satisfaction rates through informed advice. As part of this mark, you measure satisfaction with your visitors in order to find out their feedback and improve your services. This approach requires a great deal of structuring. The quality of organization and customer service are therefore permanent concerns for the entire structure, and constitute a vision shared by all.

It also involves professionalizing Reception Staff in their missions of reception, information, promotion, animation and marketing.

And concretely…
The brand represents a guarantee for tourists. For staff, it’s an approach to progress and management. By being marked Qualité Tourisme™, the structure undertakes to do its utmost to satisfy visitors.

For example, our Tourist Office is committed to a quality approach to reception and information.

We are committed to:

  • Welcome visitors in a neat, comfortable and friendly setting.
  • Guarantee a quality welcome, adapted to each type of customer, in two foreign languages.
  • Provide reliable, accurate, complete and prompt information on site, by mail, e-mail or telephone.
  • Be attentive to our visitors’ satisfaction.

Questionnaire for satisfaction, remarks and complaints
As part of this brand, you implement tools to measure customer satisfaction through satisfaction questionnaires or suggestion sheets.


To find out more about the Qualité Tourisme™
Qualité Tourisme, a national brand carried by the DGE: