The Qualité Tourisme™ mark is the only state mark awarded to tourism professionals for the quality of their welcome and services.
The aims of the Qualité Tourisme™ mark
This approach aims to improve visitor satisfaction rates through informed advice. As part of this mark, you measure satisfaction with your visitors in order to find out their feedback and improve your services. This approach requires a great deal of structuring. The quality of organization and customer service are therefore permanent concerns for the entire structure, and constitute a vision shared by all.
It also involves professionalizing Reception Staff in their missions of reception, information, promotion, animation and marketing.