The idea for the Village Patrimoine label came from Willy Missonier, head of culture and heritage for the Pays de la Baie du Mont Saint-Michel. With this new label, he wanted to help the smallest communes in his area to recognise and promote their heritage, whether tangible or intangible. Already at that time, a strong place was given to the local people: as the direct heirs of this heritage, they also had a duty to be its main players, as its bearers and disseminators. The label quickly gained momentum. In the space of three years, 23 villages in Sud-Manche joined the scheme. And in 2009, the label was exported to the north of France with the first Villages Patrimoine in Nord-Pas-de-Calais: the label became national. Despite the upheavals caused by the 2013 and 2015 territorial laws, the association has held firm and continues to incorporate new villages into its movement. And in 2019, the Association Nationale Village Patrimoine (ANaVP) was created: it obtained legal status the following year with the registration of the officially protected “Village Patrimoine” trademark.
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